For people who ask the question like how to sell wholesale clothing may just start their wholesale clothing business or have gotten their clothes but still not clear how to start their marketing plan. Here, we will give you 5 tips of how to start selling wholesale clothing. However, before we started, we should understand the definition of wholesale and the benefits of wholesale clothing, which will encourage you to follow the tips and help you sell your wholesale clothing well.
First, let’s define wholesaling.
Wholesale is produced with the development of the commodity economy. The development of commodity production and commodity exchange has increased the purchase and sales of commodities and expanded the scope of circulation. The direct exchange of commodities between producers and between producers and retailers is often difficult or inconvenient, so special production buyers directly purchase goods and then resell them to other producers or retailers in the wholesale business.
Wholesale is the intermediate link between production and retail. Through commercial wholesale activities, social products enter the circulation field from the production field, and play a role in organizing and mobilizing the circulation of commodities between regions. It can also play the role of a "reservoir" through commodity storage to balance commodity supply and demand. Judging from the development experience of the foreign wholesale industry, the overall ratio of wholesale to retail trade is on a downward trend. However, the volume of wholesale commodity transactions is still on the rise and it still occupies an important position in the circulation of goods.
This term describes the practice of selling goods in bulk to retailers for resale. The retailer can then repackage these items at a higher price by selling in small batches. This means that the goods will not be delivered to the dealer in a for-sale manner.
There is a division of work between wholesale and retail within the business sector. The wholesale business is generally operated by wholesale companies, each batch of goods sold in large quantities, and sold at the wholesale price. The wholesale price of the commodity is lower than the retail price, that is, there is a wholesale and retail price difference, and the difference is composed of the circulation costs, taxes and profits consumed by the retail enterprise.
In wholesale sales, because you sell to businesses rather than individual consumers, the orders tend to be large. Unlike B2C sales that only sell a small number of products to end customers, the number of products you sell will be several times the number of B2C sales orders. Thus, this means that with only one order, your sales income will usually reach hundreds of thousands of dollars. Depending on the type of business you sell and the products you sell, your average order value may be much higher. These large orders will drive your revenue up, and as customers increase, revenue growth will also increase.
5 Tips to Sell Wholesale Clothing
First of all, you have to be familiar with the characteristics of the clothes you are selling, even the blank clothing wholesale. Advantages, disadvantages, price strategy, technology, varieties, specifications, promotion, competitive products, alternative products. Especially in front of customers, pay attention to show that they are very familiar with the product. For example, excellent clothes are categorized according to the clothing length, sleeve style, material, waist type, sleeve length, collar, and other features. Besides, you should understand the differences of a variety of flattering styles and materials: lace, faux suede, velvet and cotton. it is important that you understand the characteristic of the clothes so that you can be more professional.
As a wholesaler, everyone wants to find their own real manufacturer, or a direct seller, because this is the most direct and the most favorable price. But in fact, it is unwise to do so, especially for merchants who have just started to do wholesale. The reason is that the funds just did not have an advantage in wholesale. What is more important is that there is no complete set of purchase channels. It is more that you follow the trend when you see other people's sales.
As consumer demands change, so should suppliers' tactics and means of sale. Customers are the focal point of every business. Familiar with the target customers for whom you are selling products. Customers can be divided into several categories, in what way, and what different customer categories should be used.
These target customers should be classified, which are core customers, those non-core customers, which are key customers, and which are non-key customers. The time and energy allocated to different types of customers are different.
Remember that you’re not the only one looking to make profits, so you need to understand the needs of your prospective retailers so you know how to convince them that your products can benefit them. You can also find out the stores that sell your competitor’s products and analyze the value they have.
If you are to succeed, then you need to spend a lot of time researching suitable prospects and targeting them specifically with the information you know is important to them.
In fact, different customers will lead to different results. The best purchase channel to start wholesale is your side, your relationship group, as long as there are customers who want you to find goods from your fellow villagers, although you don’t have more goods, you must treat all of them.
Of course, you have to make sure to sell wholesale clothing online or for boutique, because there are some differences. You can read how to sell wholesale clothing online: 4 useful tips from FondMart to find your answer.
Besides, you have to be familiar with the market of the product. How is the market segmented, what are the competitors, what is the capacity of the market, the geographical distribution of customers and the time distribution of products, and the short-term development trend of the product market (the development trend in the next 2-3 years). When promoting products, time should be arranged reasonably, and space should be allocated according to customers' buying habits and geographic location.
To maintain a good customer relationship with major customers, channel follow-up must be timely, understand the pain points of customers and follow up and solve them in a timely manner. Always pay attention to market trends, understand the reasons for sales fluctuations, and improve your sales plan. Various channels emerge in an endless stream in the big environment. For example, the coronavirus has affected the global economy very well. New channels should be followed up and developed. Many online channels have to consider capital risks.
You can also take a look at our blog how to calculate wholesale and retail price for clothing.
A significant difference between B2C and B2B wholesale sales is the need to create different pricing lists for wholesale customers. In B2B wholesale sales, you have to deal with different types of customers. Your clients can range from small independent companies to large multinational companies. Due to the different frequency and quantity of these customers, the prices you offer to these customers should be different.
The easiest way to track these different prices is to use pricing lists to track prices and terms for each customer or customer type. This helps ensure that you always provide the correct pricing for your customers. You may also need to provide quantity-based discounts based on the customer's order volume. You will set the pricing tier based on the total quantity or value of the ordered products.
If the wholesaler buyer buys more than 100 pieces, they pay $5/piece.
If wholesale buyers buy more than 500 pieces, they pay $4 per piece.
If wholesale buyers purchase more than 1,000 pieces, they pay $3/piece.
By offering larger discounts for higher quantities, you will encourage wholesale buyers to place larger orders because they can enjoy more unit savings. Overall, this will help your business generate more sales.
There may be many reasons that wholesale customers may not be able to purchase from you when you get in touch with them. For example, they could have used up their budget for this season, or there are already some new brands in trial. So you can ask for a little feedback that will help you understand anything you can do, but it may well be a matter of time.
Persistence is the key and you have to keep the relationship open and don't give up. Even if you haven't sold products to them yet, stay involved and build meaningful relationships. If they really are the right store for you, then the timing will eventually be right.
Learn how to sell wholesale clothing is very important. Selling is not blindly arrogant, you must sum up the experience at any time and continuously improve. Moreover, sales also have the characteristic that it is very difficult to substitute at the beginning, and there is no way to start. As the replacement time grows, it will gradually get better. Many business opportunities will be unearthed from it. The sales process is also a process of expanding interpersonal communication. Through this kind of activity, the network of personal relationships will be greatly expanded, and the amount of information will also be greatly increased. These networks of personal relationships and market information will provide a lot of opportunities for further entrepreneurship.
Have a preliminary understanding of the price and performance of related products, so that you won't be at a loss when customers come. As long as the production and sales are going smoothly, then the business will also pick up. At this time, it will be easy to find the source of goods according to your customer's demand. As for wholesale women’s clothing, FondMart is your best choice!